|
|
Stewart Golf Limited - About Us
Stewart Golf is a privately owned UK company which aspires to establish itself as a premium brand in the golf industry.
The seeds of the company were formed in the 1980's when Roy Stewart retired and took up the wonderful game of golf.
Almost immediately, Roy (a life long engineer) started thinking that there were many areas of the game that could be improved, not least the way that golf clubs were transported around the course. Initial concepts were sketched and developed over a number of years, but Roy enjoyed his retirement too much to start a new business.
Fast forward to 1999. Roy, Ross (his son) & Mark (his grandson) revisit the concepts and decide to take them further. Very quickly, two more talented design engineers (David Funnell & Jon Miller) join the newly formed Stewart Concepts Limited and development accelerates.
Several exciting product ideas are generated and after much deliberation, the concept for a totally new powered trolley is chosen to take to the market.
In October 2003 the X1 was finally unveiled to an unsuspecting public. Sam Torrance (who had just captained Europe to Ryder Cup victory) agreed to promote the brand and an amazing amount of editorial coverage followed in national magazines and newspapers. Stewart Golf had arrived.
As initial sales numbers exceeded all expectations, a waiting list of up to 10 weeks quickly developed for the X1. The £1199 X1 Remote was by far the most popular, accounting for over 90% of sales.
The unique character of the X1R took it a long way in short time. Very soon it was stocked in Harrods and sold all over Europe, then all over the world. Magazines tested the X1R and it received reviews time and time again. In 2006 the X1 was replaced by the X3. The quest for perfection meant that a number of improvements were made to the product.
Almost 5 years after the launch of the X1, Stewart Golf have launched an all new product in April 2008. The F1 Lithium was launched at the London Golf show and a waiting list soon formed for the exclusive £2500 product. Before the end of the year the F1 Lithium won a Design Excellence award from the British Business Council, and was also presented with a design award at Golf Europe, one of the worlds most important trade shows.
To cope with ever increasing production volumes, in 2008 Stewart Golf also built a new 2500 sqft factory at their home in the Cotswolds. This additional production capacity will accommodate the planned increase in export sales, with several significant markets keen to introduce the X3 and F1 to their golfers.
Stewart Golf is a small company with big plans. At any one time there a number of new product ideas at various stages of development; our most difficult decision is always which one to focus on next.
We fully intend to build on our reputation for designing stylish, innovative products for the very top of the golf market. The launch of the awesome F1 Lithium clearly signals our intention to dominate our niche.
Stewart Golf is a private company 100% owned and operated by its employees. This gives us the luxury of being able to follow our instincts and focus on the long term objectives of the company, without having to justify them to banks or external shareholders.
|
|
